Cheek-Oh Crunchies

Freeze-drying removes the moisture from candy under vacuum at sub-zero temperature, concentrating the flavour and replacing chew with a shatter-and-melt texture.

Cheek-Oh sits apart from the rainbow bags. The pieces are chunkier, so there is more of a proper bite before they collapse, and the flavour is tangier and slightly citrus-edged rather than straightforwardly sweet.

It is the bag that tends to need one piece before it clicks. People rarely love it immediately and very often love it by the fifth piece — which is exactly why it is worth having on a shelf of otherwise familiar flavours.

The 4 oz bag holds 113 g — close to three times the small bag for well under three times the price, which makes it the better buy once you know you like a flavour. It is also the sharing size: poured into a bowl it fills it, and it disappears faster than anyone expects.

Store it sealed in a cool, dry place. Moisture is the one thing that undoes freeze-dried candy — an open bag left out will slowly go soft, so press the seal shut properly and it will keep its snap.

• Freeze-dried chewy candy inspiration
• Bold citrus and fruit flavors
• Ultra-light, crunchy texture
• Vibrant orange color
• Large 4 oz bag
• Perfect for candy stations and retail